Social Seniors

Social Seniors Why are brands ignoring the wealthiest and fastest growing audience on social media? What many companies fail to realise when creating their social media strategies, is there is a group on social media that is often left to fall under the radar: the...

Why Quality Beats Quantity on Social

Why Quality Beats Quantity on Social Winning strategies in today’s algorithm-powered attention economy Back in 2006, when social media was in its infancy, many of us went by the mantra “be nice, be active, be everywhere”. The ‘shelf-life’ of a piece of social...